Learn the Nuances of Promotion, Advertising, and Consumer Spending
The Executive Certificate in Marketing Management is designed for persons who are seeking knowledge in online or internet marketing, business marketing, sales marketing, and more. The marketing officer’s job is to get the word out about the company’s products and services. Complete in 12 months!
This program teaches you the nuances of promotion, advertising, and consumer spending. You will learn to plan effective advertising campaigns by analyzing public demand for a particular product or service, and the products offered by competitors. Persons who run their own businesses will find this program extremely useful. This program is organized and can be completed in three semesters, spread over one year. Each semester consists of four mandatory courses. Each course is four weeks in length.
Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members. Also work in advertising; business operations, marketing, sales divisions.