Social Media Strategies that Engage with Buyers
This certificate gives you hands-on experience in a range of social media platforms and tools, and teaches you how organizations are leveraging social media for marketing, communications and public relations. Develop strategies to optimize and integrate social media into organizations, including the popular social media channels such as Facebook, Linkedin, Twitter and Instagram to drive business and support community engagement and customer service.
You will analyze real-world examples of social media successes and failures, and learn to design social media strategies to meet the missions and goals of an organization. Complete in 8 months!
Hands-on practice and experimentation with several popular social media platforms; hands-on use of monitoring tools and website analytics to listen and measure results; case studies of organizations using social media for their benefit; completion of a social media project that supports the goals of a local organization.
All businesses are rapidly becoming part of the internet community by being part of the social media family. Jobs are opening up for consultants or in-house specialists as : Social Media Consultants; Communications and marketing professionals; Non-profit program managers and Coordinators; Social media enthusiasts.