Marketing Management

Learn the Nuances of Promotion, Advertising, and Consumer Spending

The Executive Certificate in Marketing Management is designed for persons who are seeking knowledge in online or internet marketing, business marketing, sales marketing, and more.  The marketing officer’s job is to get the word out about the company’s products and services.  Complete in 12 months!

PrerequisiteNone

Benefits

This program teaches you the nuances of promotion, advertising, and consumer spending. You will learn to plan effective advertising campaigns by analyzing public demand for a particular product or service, and the products offered by competitors.  Persons who run their own businesses will find this program extremely useful.  This program is organized and can be completed in three semesters, spread over one year.  Each semester consists of four mandatory courses.  Each course is four weeks in length.

Job Opportunities

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members. Also work in advertising; business operations, marketing, sales divisions.


  • Identifying Your Target Market
  • Analyzing Your Competition
  • Creating a Competitive Advantage
  • Designing Your Website
  • Advertising Your Business
  • Building Your Brand
  • Business Planning
  • Personalizing and Promoting Your Business
  • Electronic Marketing
  • Sales Strategy
  • Customer Relationship, Sales & Marketing
  • Strategic Planning

Total Tuition: $ 2395.00
One-time Payment: $ 2245.00 — Save $150.00
Payment Plan: 25% first payment: $595.00
Number of other payments: 4
Amount of each payment after 1st payment: $450
Apply now!
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