Become an Internet Marketing Expert
Students are exposed the world of interactive marketing where they will get all the functional expertise needed to operate in this ever changing field.
The program teaches the vital marketing tools needed to create successful marketing campaigns and define a career in today’s marketing environment. The courses are continually updated as new digital media strategies and tools emerge. The program covers the basic to the most advanced Internet marketing skills. Complete in 8 months.
Prerequisite: Associate or Bachelors Degree
Cutting-edge skills and opportunities with powerful credentials to be a leader in the industry; use Web 2.0, social media, mobile and emerging technologies as marketing and promotional tactics; build effective online marketing strategies for customer acquisition, conversion and retention; track and measure online marketing campaigns using website analytical services; integrate key analytics and consumer browsing behavior into online marketing efforts; and drive traffic to a website with search engine marketing (SEM) techniques.
Search Engine Optimization Manager; Search Engine Marketing Manager; Interactive Account Manager; Online Media Manager; Social Media Marketing Manager; Online Marketing Manager.